First Class Transfers from the UK, asked me to redesign their website to promote their luxury, Mercedes driver-hire company in the best light, to appeal to a wider client base from corporate to private aviation, VIP and transfers, and to increase bookings.
After researching other competitors both nationally and internationally, I based the new, branded design on a ‘responsive’ WordPress theme, to work across mobile media – mobile, tablet, pc and laptop (especially targeting corporate clients). The new site includes upmarket photographs to promote the luxury of the brand; a custom gallery; promotion of key service areas; testimonials; an e-mail sign up for promotions; a news section; integrated easy to use enquiry and booking forms; integrated Google Analytics; social media marketing; and a content management system so that the client can update the site. In addition, the site includes options for video and blog in the future. SEO was not within budget, but considered an additional possibility for a later date.
The design of the site is aimed to attract a more professional market, with easy to find information, prominent ‘calls to action’, user-focussed text, visuals to promote the luxury Mercedes brand, booking, enquiry and subscriber forms, and access to social media.
I Art Directed a custom shoot to obtain more fitting visuals for the site, included a custom booking form and enquiry form, and instigated a detailed SEO initiative.
I also set up branded Twitter and Facebook sites for the client, and advised about future marketing and technological innovations such as mobile apps and geo-tagging, for possible implementation in the future, as well as initial marketing guidance through local press, media and corporate outlets.
Firstclasstransfers.co.uk
Luxury, Mercedes chauffeur driven car hire – specialising in corporate, private aviation & transfer services
• Company branding
• Photography
• CMS Responsive Website Design and Development
• Google Analytcis
• Social Media
• Written Copy
For Luxury Mercedes chauffeur driven car hire – specialising in corporate, private aviation & transfer services.
Project
To give First Class Transfers a better digital presence in the market, with a new, branded, responsive website aimed at attracting a more upmarket clientele and seeing a noticeable rise in bookings.
Task
First Class Transfers from the UK, asked me to redesign their website to promote their luxury, Mercedes driver-hire company in the best light, to appeal to a wider client base from corporate to private aviation, VIP and transfers, and to increase bookings.
After researching other competitors both nationally and internationally, I based the new, branded design on a ‘responsive’ WordPress theme, to work across mobile media – mobile, tablet, pc and laptop (especially targeting corporate clients). The new site includes upmarket photographs to promote the luxury of the brand; a custom gallery; promotion of key service areas; testimonials; an e-mail sign up for promotions; a news section; integrated easy to use enquiry and booking forms; integrated Google Analytics; social media marketing; and a content management system so that the client can update the site. In addition, the site includes options for video and blog in the future. SEO was not within budget, but considered an additional possibility for a later date.
The design of the site is aimed to attract a more professional market, with easy to find information, prominent ‘calls to action’, user-focussed text, visuals to promote the luxury Mercedes brand, booking, enquiry and subscriber forms, and access to social media.
I Art Directed a custom shoot to obtain more fitting visuals for the site, included a custom booking form and enquiry form, and instigated a detailed SEO initiative.
I also set up branded Twitter and Facebook sites for the client, and advised about future marketing and technological innovations such as mobile apps and geo-tagging, for possible implementation in the future, as well as initial marketing guidance through local press, media and corporate outlets.
Skills
- Art Direction.
- Adobe Illustrator.
- Adobe Photoshop.
- Brand Development & ID.
- Branding Strategy.
- Creative Concepts.
- Design Consulting.
- Editorial for Web.
- Marketing Strategy.
- Photography.
- QA.
- Visual Design / Website Design.
- Website Development.
- Wireframes.
Result
Testimonial From the Director of First Class Transfers:
“Gary has transformed our business through a clean, modern – responsive web site, that has enabled us to focus on attracting ‘target clients’. Although we were offering our clients a high quality service, until we started working with Gary we had no direction in terms of on-line marketing and branding. He has given our business an amazing boost, with excellent social-media market strategies and creative business development ideas, that have resulted in a 50% rise in new bookings.
Gary is a pleasure to work with, as well as providing a very high quality product, he empowers his clients with valuable knowledge to give them an all important edge over the competition. We now have a solid identity and a clear vision of business direction for the future.”
The owner now has to outsource bookings, as word spreads about the quality of the service he provides, and enhanced promotional facilities of the website.