The Toronto Prostatitis Care Centre provides a specialist, urological treatment service for men with prostate related ailments. They approached Naturaloutlook to provide a mobile friendly CMS website on a budget, that would help to promote their services; with a view to increasing the client base by encouraging social shares and SMM. The website also incorporates basic SEO, Google Analytics, and a better organisation of information, through ‘key’ navigation, content and page hierarchy.
The services provided by the Care Centre are unique to Canada; we decided to use the branding colours from the old site, whilst adding new, ‘key images’ that would promote the centre with the tag line ‘diagnose, treat, relieve’. I based the design on a ‘responsive’ CMS WordPress theme. The site includes: Google Analytics (for demographic analysis); SEO; social media marketing; the facility to be updated by the client; and most importantly it is compatible with all types of media (mobile, tablet and pc / laptop).
The site is styled to be clean; modern; and information-focussed and current; whilst promoting men’s urological health awareness through information and complimenting images.
Toronto Prostatitis Care Centre
Men’s Urology Health Clinic
• Art Direction
• Branding Strategy
• Digital Strategy
• Google Analytics
• Google Mail Customisation To Domain
• Social Media
• QA
• Basic SEO
Project
Branding, ID, responsive, updated CMS / mobile website; overhaul of the company brand; reorganisation of the website hierarchy to make the Centre’s health services more user friendly; SEO; Google analytics; Google Mail customisation; and social media to promote marketing of the business.
Task
The Toronto Prostatitis Care Centre provides a specialist, urological treatment service for men with prostate related ailments. They approached Naturaloutlook to provide a mobile friendly CMS website on a budget, that would help to promote their services; with a view to increasing the client base by encouraging social shares and SMM. The website also incorporates basic SEO, Google Analytics, and a better organisation of information, through ‘key’ navigation, content and page hierarchy.
The services provided by the Care Centre are unique to Canada; we decided to use the branding colours from the old site, whilst adding new, ‘key images’ that would promote the centre with the tag line ‘diagnose, treat, relieve’. I based the design on a ‘responsive’ CMS WordPress theme. The site includes: Google Analytics (for demographic analysis); SEO; social media marketing; the facility to be updated by the client; and most importantly it is compatible with all types of media (mobile, tablet and pc / laptop).
The site is styled to be clean; modern; and information-focussed and current; whilst promoting men’s urological health awareness through information and complimenting images.
Skills
- Art Direction.
- Adobe Illustrator.
- Adobe Photoshop.
- Brand Development & ID.
- Branding Strategy.
- Creative Concepts.
- Design Consulting.
- Digital Strategy.
- Editorial for Web.
- Google Analytics.
- Social Media Marketing.
- Photography.
- QA.
- SEO.
- Visual Design / Website CMS Design and Development.
Result
Naturaloutlook is currently tracking an increasing number of website visitors. The site has received much positive feedback so far.
