The Toronto Prostatitis Care Centre provides a specialist, urological treatment service for men with prostate related ailments.  They approached Naturaloutlook to provide a mobile friendly CMS website on a budget, that would help to promote their services; with a view to increasing the client base by encouraging social shares and SMM.  The website also incorporates basic SEO, Google Analytics, and a better organisation of information, through ‘key’ navigation, content and page hierarchy.

The services provided by the Care Centre are unique to Canada; we decided to use the branding colours from the old site, whilst adding new, ‘key images’ that would promote the centre with the tag line ‘diagnose, treat, relieve’. I based the design on a ‘responsive’ CMS WordPress theme.  The site includes: Google Analytics (for demographic analysis); SEO; social media marketing; the facility to be updated by the client; and most importantly it is compatible with all types of media (mobile, tablet and pc / laptop).

The site is styled to be clean; modern; and information-focussed and current; whilst promoting men’s urological health awareness through information and complimenting images.

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Toronto Prostatitis Care Centre

Men’s Urology Health Clinic

• Art Direction
• Branding Strategy
• Digital Strategy
• Google Analytics
• Google Mail Customisation To Domain
• Social Media
• QA
• Basic SEO

Project

Branding, ID, responsive, updated CMS / mobile website; overhaul of the company brand; reorganisation of the website hierarchy to make the Centre’s health services more user friendly; SEO; Google analytics; Google Mail customisation; and social media to promote marketing of the business.

Task

The Toronto Prostatitis Care Centre provides a specialist, urological treatment service for men with prostate related ailments.  They approached Naturaloutlook to provide a mobile friendly CMS website on a budget, that would help to promote their services; with a view to increasing the client base by encouraging social shares and SMM.  The website also incorporates basic SEO, Google Analytics, and a better organisation of information, through ‘key’ navigation, content and page hierarchy.

The services provided by the Care Centre are unique to Canada; we decided to use the branding colours from the old site, whilst adding new, ‘key images’ that would promote the centre with the tag line ‘diagnose, treat, relieve’. I based the design on a ‘responsive’ CMS WordPress theme.  The site includes: Google Analytics (for demographic analysis); SEO; social media marketing; the facility to be updated by the client; and most importantly it is compatible with all types of media (mobile, tablet and pc / laptop).

The site is styled to be clean; modern; and information-focussed and current; whilst promoting men’s urological health awareness through information and complimenting images.

Skills

  • Art Direction.
  • Adobe Illustrator.
  • Adobe Photoshop.
  • Brand Development & ID.
  • Branding Strategy.
  • Creative Concepts.
  • Design Consulting.
  • Digital Strategy.
  • Editorial for Web.
  • Google Analytics.
  • Social Media Marketing.
  • Photography.
  • QA.
  • SEO.
  • Visual Design / Website CMS Design and Development.

Result

Naturaloutlook is currently tracking an increasing number of website visitors.  The site has received much positive feedback so far.

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