Working with the company Director from Milano – Italy, I came up with the branding & ID, digital strategy, website and social media design. We decided that the design should reflect the simplicity of using the service, in essence ‘a clean-straightforward design’. As the Director had selected a web theme that he wanted reskinned – the design had to reflect the simplicity of the web coding for the site he had selected – necessitating a clean approach to graphics – Twitter blue and orange accents – fun an straightforward.

The logo design was a fun fusion of the Twitter service and the Kindle.

After the site launch and business card design – I helped the Director spread the word on social media and within the media, such a BBC Click – a tv channel dedicated to new media innovations, you can see the video in the header.

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ereadmytweets.com

e-ReadMyTweets is an independent service that turns your Twitter stream into an e-Book which you can easily read on your Kindle™.

*Please note, the website has recently closed.

• Logo
• Branding Consultation and Design
• Business Cards
• Website Design

Project

To come up with a brand, logo ID and website to promote ereadmytweets, an app that turns the Kindle reader into a Twitter stream.

Task

Working with the company Director from Milano – Italy, I came up with the branding & ID, digital strategy, website and social media design. We decided that the design should reflect the simplicity of using the service, in essence ‘a clean-straightforward design’. As the Director had selected a web theme that he wanted reskinned – the design had to reflect the simplicity of the web coding for the site he had selected – necessitating a clean approach to graphics – Twitter blue and orange accents – fun an straightforward.

The logo design was a fun fusion of the Twitter service and the Kindle.

After the site launch and business card design – I helped the Director spread the word on social media and within the media, such a BBC Click – a tv channel dedicated to new media innovations, you can see the video in the header.

Skills

  • Adobe Illustrator.
  • Adobe Photoshop.
  • Art Direction.
  • Brand Identity.
  • Brand Strategy.
  • Client Relations.
  • Creative Concepts.
  • Design Consulting.
  • Digital Strategy.
  • QA.
  • Social Media Marketing.
  • Website Design (Initial Launch Only).

Result

The initial launch of ereadmytweets saw a jump in interest and subscribers, over time this opened the app to future direction and development, whereby the Director is in talks with investors to take the product to the next level.

The Director of ereadmytweets gave this testimonial:

“I asked Gary to design our logo and website. He was very accurate in his job and fast.
He has a lot of ideas, likes to think out-of-the-box and has a very strong creative profile.
Gary is definitely an Art Director I would always want in my team.”


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