Inspired by my interest in modern architecture, I wanted to design a logo for a fictitious firm.

The first logo is a stylish approach to the brand, clean minimal lines – in line with modern architecture, the second is a more modernist take on the brand; with a conceptual residential design and ‘figurative cornerstone gfx’ – representing ‘the solid foundations of the architect’s firm’.

Both logos carry the tagline: Consult-Style-Evolve, representing the evolution of the development process through the brand. The business cards adopt the main colour palette of the modern logo and continuation of the brand styling.

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Upscale Architects

Architect Firm

‘UPscale Architects’ bears no association or resemblance to any other company; it is purely fictitious for the purpose of this creative design exercise.

*All creative design work is copyrighted ©naturaloutlook.com & Gary Flooks, 2013 (unless otherwise stated). Reproduction strictly prohibited without prior consent, all rights reserved:*

The logo and branding ID are for sale, contact me for further details.

Photographs provided by interiors photographer, Alistair Nichols from the UK. ©alistairnichols.com, 2013. Reproduction strictly prohibited without prior consent, all rights reserved. Alistair can be commissioned for shoots, he has an extensive background in professional photography and lighting: www.alistairnicholls.com

• Branding ID & Logo Design

Project

Logo ID, branding and business cards for fictitious Architect’s Firm.

Task

Inspired by my interest in modern architecture, I wanted to design a logo for a fictitious firm.

The first logo is a stylish approach to the brand, clean minimal lines – in line with modern architecture, the second is a more modernist take on the brand; with a conceptual residential design and ‘figurative cornerstone gfx’ – representing ‘the solid foundations of the architect’s firm’.

Both logos carry the tagline: Consult-Style-Evolve, representing the evolution of the development process through the brand. The business cards adopt the main colour palette of the modern logo and continuation of the brand styling.

Skills

  • Art Direction.
  • Adobe Illustrator.
  • Adobe Photoshop.
  • Brand Development & ID.
  • Creative Concepts.
  • Photography.
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