Inspired by my interest in modern architecture, I wanted to design a logo for a fictitious firm.
The first logo is a stylish approach to the brand, clean minimal lines – in line with modern architecture, the second is a more modernist take on the brand; with a conceptual residential design and ‘figurative cornerstone gfx’ – representing ‘the solid foundations of the architect’s firm’.
Both logos carry the tagline: Consult-Style-Evolve, representing the evolution of the development process through the brand. The business cards adopt the main colour palette of the modern logo and continuation of the brand styling.
Upscale Architects
Architect Firm
‘UPscale Architects’ bears no association or resemblance to any other company; it is purely fictitious for the purpose of this creative design exercise.
*All creative design work is copyrighted ©naturaloutlook.com & Gary Flooks, 2013 (unless otherwise stated). Reproduction strictly prohibited without prior consent, all rights reserved:*
The logo and branding ID are for sale, contact me for further details.
Photographs provided by interiors photographer, Alistair Nichols from the UK. ©alistairnichols.com, 2013. Reproduction strictly prohibited without prior consent, all rights reserved. Alistair can be commissioned for shoots, he has an extensive background in professional photography and lighting: www.alistairnicholls.com
• Branding ID & Logo Design
Project
Logo ID, branding and business cards for fictitious Architect’s Firm.
Task
Inspired by my interest in modern architecture, I wanted to design a logo for a fictitious firm.
The first logo is a stylish approach to the brand, clean minimal lines – in line with modern architecture, the second is a more modernist take on the brand; with a conceptual residential design and ‘figurative cornerstone gfx’ – representing ‘the solid foundations of the architect’s firm’.
Both logos carry the tagline: Consult-Style-Evolve, representing the evolution of the development process through the brand. The business cards adopt the main colour palette of the modern logo and continuation of the brand styling.
Skills
- Art Direction.
- Adobe Illustrator.
- Adobe Photoshop.
- Brand Development & ID.
- Creative Concepts.
- Photography.
